How to Create Products & Variants
Guide to creating e-comm products in Webflow from other apps (like Airtable)
Creating Products
TL;DR
Make sure to map a linked record field between the Products table and the Variants table
Make sure to map an "Initial Variant - Price" field in your Products table
Make sure that "Initial Variant - Price" field has a value

Detailed Explanation
To create a new product, Webflow requires that you create the first variant at the same time. Most of the fields in the variant can be supplied later, but the price must be set immediately by providing a value to the "Initial Variant - Price" field.
See video below (starting at 4:47) for an overview of creating products with initial variants.
Creating Variants
If you need to create variants for a product, you can create them in the Webflow E-Comm UI and they will sync back into your other connected app.
Last updated
Was this helpful?